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Infographic: What to eat, when- a guide to seasonal eating
As an award winning food PR agency with lots of experience in the edible sector, it’s safe to say everyone at Smoking Gun PR is a little bit of an epicure. As such we wanted to share this infographic,...
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Case Study: How to Craft A Cheese
When Butlers Farmhouse Cheeses asked us to come up with an idea to increase customer spend during the summer months last year our brief was simple. Communicate the core brand message, integrate...
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Food PR pros and restaurateurs should welcome #dinnercam
Dinnercam reviewed by Food PR agency Like any great (not to mention ingenious) food PR agency, staff here at Smoking Gun PR are often guided by their stomachs. Hence the reason we had a representative...
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Travel PR month begins at Smoking Gun PR
Here at Manchester’s most ingenious award winning public relations agency we pride ourselves on being masters of various sectors. A far cry from the average Jack Of All Trades. As anyone who is...
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Food PR Case Study: Spreading #meatlust for Flava-it
The food PR market is a ferociously competitive one, and a difficult place to introduce any new product. Never ones to shy away from a challenge, when one of our beloved clients tasked us with doing...
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Food PR: Top social media marketing apps for restaurants
Whilst the press has been full of stories surrounding the apparent demise of British nightclubs- with around half closing their doors in the last ten years- it would seem bar, restaurant and cafe...
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Now that's what I call a food PR fail (and what to learn from it)
Let’s face it, we all love to eat great food- whether that’s the stuff we love with a smattering of guilt, or the stuff we love that’s actually good for us. Everyone here at Smoking Gun PR is no...
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Brand purpose era is the time for PR agencies to shine
Brand purpose is 2019’s biggest buzz phrase. We’ve blogged about this so many times it’s any wonder we have much left to write, yet some people still don’t seem to grasp that now is the time to look...
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Probably the bravest advertising campaign of the moment (and best PR stunt)
Sometimes those creative minds over in ad land create a campaign that infiltrates everyday life. It does exactly what it says on the tin. Have a break. Every little helps. These are just some of the...
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Effective PR in action – the Smoking Gun proof
We were fed up of vague PR reports, results mostly based on AVE (advertising value equivalents) and a reluctance to make PR accountable. When we launched Smoking Gun we wanted to create campaigns that...
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